While I ultimately understand your point, I don't believe the name explains your business in the least bit, I believe you found a middle road which is neither self-descriptive or abstract in the way the name 'Zynga' is.
The name you chose is not obscure or esoteric, but rather uses two words associated to information and relies on the reader to make the connection that your business has something to do with information. The problem, however, is that 'Genetics' refers to a specific domain of information -- this leads the reader to believe that the 'Data' (an ambiguous term for unordered knowledge) refers to datums regarding 'Genetics' (the specific form of data which biology/inheritance are so concerned).
The first thing that popped into my mind when reading the name was "Must be a biotech/bioinformatics group.".
I don't want to sound critical; i'm not trying to. I've been linked a few articles on that blog and enjoy the content -- just trying to give you some (probably) useless data on how John Q. Public may encounter the site.
The name you chose is not obscure or esoteric, but rather uses two words associated to information and relies on the reader to make the connection that your business has something to do with information. The problem, however, is that 'Genetics' refers to a specific domain of information -- this leads the reader to believe that the 'Data' (an ambiguous term for unordered knowledge) refers to datums regarding 'Genetics' (the specific form of data which biology/inheritance are so concerned).
The first thing that popped into my mind when reading the name was "Must be a biotech/bioinformatics group.".
I don't want to sound critical; i'm not trying to. I've been linked a few articles on that blog and enjoy the content -- just trying to give you some (probably) useless data on how John Q. Public may encounter the site.