>> " just do the math using 10 to 25 cent CPMs and you’ll quickly see why."
If you're only getting 10-25c CPM, you're pretty much at the lowest bound. To get a good CPM you have to spend time and effort on monetization, or happen to be in a good niche.
Bingo. If you're reaching, say, executives with buying power in a niche industry (and have a solid ad sales team), you can literally get 500x that amount.
If you're only getting 10-25c CPM, you're pretty much at the lowest bound. To get a good CPM you have to spend time and effort on monetization, or happen to be in a good niche.