You're right that this isn't some groundbreaking revelation. If you're using AI enough to be feeling it, you're feeling/seeing what they're talking about. The purpose of a paper/retreat like this it get it all together and written down on paper, then to disseminate it to the wider world. I think the paper does a good job of collecting info that isn't wrong, and which has enough info to help guide folks making decisions.
Mainly because Martin Fowler is part of their C suite
I agree that it's marketing material, but that doesn't instantly make it garbage. I've been reading their quarterly Thoughtworks Radar for a while now and it's clearly put together by people who understand the industry.
Sigh. Nobody is ever going to be happy. Would saying it came from a rando Reddit user be better?
They at least put the effort into having the retreat and putting this together. Would other consultancies (who we know little about) have of done the same?
Why? I thought the opposite. Consultancies, of which thoughtworks is one, publish thought leadership as marketing material.