It’s funny in tech it’s generally understood that that attention economy apps are in competition even though they ostensibly are not direct competitors. But when it comes to entertainment (the original attention economy) we don’t think of it in the same way.
NFL and related sport are, at least putatively, unscripted.
Which might be raised in relation to gaming as well, but I'd argue that gaming elements share much more in common with cinema, particularly in the contexts of world design, character development, backstory, and of course, CGI.
I mean, the NFL, at root, is in the business of entertainment also, and it makes more than Hollywood as well all in.
But why would Hollywood care?