The cover is a strange thing to judge a book by. SAIC isn't somehow worse because they couldn't think of a witty name 60 years ago. IBM couldn't either, nor General Motors. Basic descriptive names are actually pretty good compared to meaningless "Meta" or "Google" that have no idea what industry they even want to appear to be in.
Your comment reads as negative about the corporations even if that's not what you intended. There's something about the way it's reads (I noticed myself when I read your comment, then noticed your edit at the bottom). Nuance usually does not translate well on the internet.
