IMO when ads have to be force-fed to consumers means the ad industry has already jumped the shark. Advertising is dominated by a few giants, trying to push a niche of even more ads becomes a waste of resources for always diminishing returns.
Yet advertisers still believe more ads always mean more sales.
Just wait until these ad spaces are used for political propaganda/messages from the leaders. The unskippable stuff already implements the toolkit for further escalation.
