BMW really needs to change its strategy to build cars for the future ( battery electric vehicles ) and stop churning out all those heavy diesel SUVs.
Because it doesn't matter how efficient you produce something, if it is the wrong thing you produce. Actually producing the wrong product highly efficiently makes matters even worse. It's like running in the wrong direction, but faster.
So only 20% of the cars they produce are electric. That is not enough. In China 50% of all sold cars are electric nowadays. In Norway it is even 90%. BMW is way behind these numbers. They are not producing for the future, they are producing for the past.
The German car brands are better positioned than especially Americans are giving them credit for, especially people affected by Tesla's reality distortion field.
Heck, Toyota is better positioned than many believe.
They are just being cautious but they all have access to the relevant tech.
EVs will become the majority of cars sold in major markets in maybe 5 years, and BMW, VW, Mercedes, etc. all have relevant EVs and many types, and they will have even more by then.
They can't compete with subsidized Chinese EVs, but that will be solved soon as nobody wants to see a repeat of phone/smartphone industry destruction, but this time with cars. Yes, through tariffs and trade barriers.
>battery electric vehicles
>if it is the wrong thing you produce
Says you and not the guys with the big pockets that actually do market research? Until you solve the charging times problem, the mileage problem and the amount of available charging stations problem you will not see wide adoption. Most people don't want them and petrol is still king for many years to come.
Just a bit of cursory research provides some evidence counter to your confident assertions. It's fine if you don't like EVs or like the idea of them becoming popular, but it's worth doing a little reading first.
- In the US in 2025, 35% of vehicle shoppers say they are at least "somewhat likely" to consider purchasing an EV, with 24% saying they are "very likely" to do so. [1]
- Among younger consumers, more than two-thirds of Gen Z (72%) and Millennials (70%) say they would consider purchasing an EV. [2]
- In Germany, EV purchase intent rose 8 percentage points in a single year, with 30% of consumers planning a fully electric vehicle as their next car, which is the highest BEV intent of any surveyed European country. [3]
- The median range of new EVs hit a record high of 283 miles per charge for the 2024 model year, more than four times higher than in 2011. [4]
- The average EV range in 2025 has increased a further 4% over 2024, now reaching 293 miles, while fast charging speeds have improved 7% over the 2024 model year. [5]
- DC fast chargers can bring an EV battery to 80% charge in as little as 20 minutes. [6]
- In 2025, battery electric cars reached a historic 19% share of all new car registrations across Europe - the highest annual share ever recorded - with total volumes up around 31% compared to 2024. [7]
- Germany and France reached a combined battery electric and plug-in hybrid market share of 30% and 27%, respectively, while Italy and Spain are catching up at 12% and 20%, respectively. [7]
- Several smaller EU markets are already well ahead of the European average, including Belgium at 34%, Luxembourg at 27%, and Portugal at 23% BEV market share in 2025. [8]
- Europe's public charging network surpassed 1 million charge points in 2024 - a 35% growth in a single year with fast chargers now available every 50 km on over 75% of European highways. [9]
I own both an EV and a gasoline car, and feel there are upsides and downsides to both.
Are you just going to ignore that BMW already sells numerous EVs and sold through their entire years worth of production capacity for their Neue Klasse EVs?
BMW really needs to change its strategy to build cars for the future ( battery electric vehicles ) and stop churning out all those heavy diesel SUVs.
Because it doesn't matter how efficient you produce something, if it is the wrong thing you produce. Actually producing the wrong product highly efficiently makes matters even worse. It's like running in the wrong direction, but faster.