I think despite how much tech keeps getting hyped, the average person didn't have a 'technology' watershed moment in the past decade or more, so they're taking what they can get.
If engineering is about implementing the simplest thing then why do we call implementing the most complicated thing overengineering and not underengineering?
There is "engineering, the discipline", "engineering, the process", "engineering, the vocation, the career path, the learning process" (and many more). Each hat an engineer wears (based on age and context (has its peculiar aspects which might appear to be contradictory with other phases and not all people walked and thrived through all the phases.
Once you get the dopamine hit of having an ai assistant do something in the real world it becomes an hammer you want to use on everything
Instead of being a problem solver you start to become a problem hunter, and you invent them in order to solve them