No, I don't think that's true. I was active in the early blogging days and writing blogs as a response to other blogs was a really common pattern and part of the way the community functioned. It was sort of one big distributed conversation.
Certainly, it's fundamental to human nature that if we work hard to create something, we want some way to tell that another human was moved by it.
Every drive has an adaptive and maladaptive side, so none is inherently good or evil.
But, certainly, I think creating things, sharing them with people, and establishing a connection in return can be one of the most meaningful, joyful parts of the human experience.
Certainly, it's fundamental to human nature that if we work hard to create something, we want some way to tell that another human was moved by it.