They're copying one of Khan Academy's implementation models [1] and rebranding it as AI. It's certainly not new besides the "help yourself to AI" part (which, full disclosure, Khan Academy is working on as well with their "Khanmigo" assistant [2]). Sal Khan, the founder and CEO of Khan Academy, did a TED talk [3] on this.

[1] https://en.khanacademy.org/khan-for-educators/

[2] https://www.khanmigo.ai/

[3] How AI Could Save (Not Destroy) Education | Sal Khan | TED - https://www.youtube.com/watch?v=hJP5GqnTrNo - May 1st, 2023