I’ve been working on a project built with Next.js. Like most projects that want to be discoverable by humans, it needed a blog.

I didn’t want to:

run a headless CMS (Strapi, Contentful, etc.)

build and maintain a full blog UI in Next.js

deal with SEO tradeoffs from putting content on a separate subdomain

So I went with a slightly unfashionable but practical solution: WordPress.

The goal was simple:

Main app at yoursite.ai (Next.js)

Blog at yoursite.ai/blog/...

WordPress doing what it’s good at: writing, previews, publishing

No SEO penalty from split domains

There are a lot of questions online about this setup, and surprisingly little concrete guidance. This is the approach that worked for me.

Thanks for sharing. We do the same thing at BiggerPockets but via Cloudflare workers to do the proxying.