It is pretty obvious that every use of that word is to communicate a stance that is allergic to free markets.

A moat by definition has such a large strategic asymmetry that one cannot cross it without a very high chance of death. A functioning SEC and FTC as well as CFPB https://en.wikipedia.org/wiki/Consumer_Financial_Protection_... are necessary for efficient markets.

Now might be the time to rollout consumer club cards that are adversarial in nature.