They should but it’s not favourable. In their presentation they specifically said it outperforms the binned M4 Pro and is on par with the unbinned M4 Pro.
It would be behind the M4 Max. It’s also over double the wattage of the M4 Pro to achieve these numbers.
Even M4 Pro is a big step up. M4 max is pretty expensive and I suspect AMD is targetting a lower price point, not that any prices were mentioned today.
256 bits * DDR5-8533 is a pretty big step up from any other x86-64 laptop or SFF and should be a pretty huge help for anything graphics or bandwidth intensive, like LLMs.
I'd expect laptops with this thing will be available at closer to the Pro (~$2k) than the Max (~$3k). I see a laptop with the 375 for ~$1700 right now, which is more comparable to the 10-core M4. Or in the minipc space, the 370 is ~$1k, which would again be comparable to a 10-core M4 mac mini.