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Ding ding ding … this is the most overlooked aspect of the RTO/WFH dynamic.


This might be the nr 1 reason.

The hidden layoff round is also high on that list if you ask me. They call everyone back to the office, the people that dont want/cant will not adhere, and thus be fired without the companies having to pay severance.


https://www.gartner.com/en/articles/the-data-is-in-return-to...

It's a layoff, but a really poor one losing exactly the people you don't want to lose.


As an amazonian, this has come up during the five day RTO discussion. As a manager, I can't imagine a more obvious way to destroy the service that I help run and then really risk losing customer trust.

I we are all cogs at some point but I really have trouble being this cynical.


Absolutely and no publicly traded company is going to admit it.


not really. there used to be a system where the SF government of course provided tax benefits for Twitter (now X) and Square (now Block) to open offices to enliven Market Street. Jack Dorsey fell into this trap and actually did establish his office there, until the SF government decided to cash their Golden goose and take these tax breaks away.

and so right after, Square has gone fully remote as well as X has mostly left the Bay area


"RTO is definitely the play: the CEO says all his friends are doing it; activist-investors want RTO for their own porfolios, PR says breaking the lease on our newish HQ is embarrassing while Legal says it makes more work for them; Accounting says we'll pay more in tax unless we can prove X jobs created locally; our middle-managers need it in order to tell if work is happening, and HR notes that we can slim our workforce by prompting a lot of 'voluntary' departures! Seven key stakeholder groups."

"But will the employees be happy, and will good ones stay?"

"Seven to one, my friend. They're just grumbling like always."


While all of that is true, I wonder how much of it is re-affirmation of a social hierarchy.

From the bosses point of view RTO is a costly signal that demonstrates how much people want to work for them - signals must be costly in order to be effective. Promoting WFO as more productive and less costly destroys the signaling aspect. Perhaps workers could offer other costly signals - maybe regular arduous in person team building exercises that management can show their friends photos. I really can't think of many alternative socially acceptable costly signals that can be required from employees which is probably why RTO continues to remain so popular.




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