Because it’s not a helicopter! It’s a fixed wing aircraft, making it very much not a helicopter.

It would also be reasonable to rename an aircraft class if it was significantly different from other aircraft. For example, an electric, vertical takeoff fixed wing aircraft that doesn’t require a pilot could be reasonably different from airplanes and helicopters to warrant a new name.

It looks like a helicopter.

It appears to generate lift using what they call rotors.

Seems like a multi-rotor helicopter.

It appears to me that they did something clever and the wings and tail section look like they are shaped to generate lift if the vehicle is moving forward fast enough. There are two rotors at the back that blow backward rather than downward.

So possible a vertical take off multi-rotor that can then transition to more efficient (and quieter) plane like operation once up to speed.

Is it clear if it uses the rotors in flight for lift or for forward movement? I think it would be wrong to call it a helicopter if the only time the rotors provided active lift was during take off / landing. There are fighter aircraft which fire thrusters downwards to achieve VTOL, but calling them rockets would be funny.

Also there's a tag at the top of the page that says "Helicopters".

Apache helicopters have a fixed wing. Granted their primary purpose is arms deployment, but it is shaped like a wing and everything, so it must provide _some_ lift (albeit small).

Aircraft in this class are often labeled as "powered lift" to differentiate them from conventional helicopters or fixed-wing airplanes.

There's a general fascination with VTOLs in the tech scene for a while, especially as the Next Big Thing for on-demand ride hailing, but I also wouldn't be surprised if part of it is a legal distinction to avoid some of the rules for helicopters to adhere to like Uber calling themselves a limo company instead of a taxi company etc.

Most of them have a rigid wing and can fly and land in full transition flight.

I’m sure they’re trying to distance themselves from helicopters as much as possible since they’re loud, expensive etc too

It looks like it has more in common with what we call a drone or an octocopter than with traditional helicopters

Because all those eVTOL start-ups used air taxi as a sales pitch, selling their proposed designes as helicopters woupd have resulted in about 0 funding.

So, of course Airbus is using the same branding!

Feels fitting for their brand as it ties into the idea of an aeroplane being a bus.