I’m sincerely looking forward to when/if search engines get better at recognizing LLM content and start penalizing it heavily.

I wonder if spam (for human consumption) is just a temporary thing... the real value to capture is where the purchasing (or other kinds of) decisions are to made. If consumers embrace AI agents, the money in influencing their decision via their attention to influencing the AI training material directly.

I think search engines won't have a spam problem for long... but AI training will start to have a spam problem as a side effect of developing into a marketplace. The influence market moves from people to machines.

If the search terms are "competitive" what's the moat that keeps your customers' competitors from leveraging the same foundation models until that term is flooded with marginally-optimized copy? High-quality copy used to be a signal that the retailer or brand had enough success and therefore capital to afford to invest in the copy. Now anyone can do it, even retailers and brands that are terrible or maybe even fake. So what's the value of Google search if all it's surfacing is the highest-quality AI authoring tool? Maybe you can play the spread between now and wide adoption but it seems like eventually you'll be shooting yourself in the foot.

There's a lot of expertise and work involved in getting the context to generate really good content that is contextual and informative.

This is all of the work we do before even getting to the LLM.

depending on your quality threshold, this could be classified as SEO spam, which I agree LLMs are likely good at.

So you’re a spammer?

If the content is good, is it still spam?

We can't check if it is good