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> What is an agency in this context?

Successful tech agencies that have been started by people I know:

- programming

- digital marketing

- social media

- web development

- SEO

- data science

- AI (this is emerging)

The agency is a business that goes to other businesses and offers to solve one or more of their business problems for a fee. Sometimes these fees are one-time payments, sometimes they are recurring, sometimes both. I recommend having recurring payments being baked into your agency model.

It’s a relatively easy way to get “ramen profitable” (or more!) along with some money to invest.



question(s):

would you consider a small saas product in this realm? that is, is there a clear distinction for what could be considered an agency vs a saas product? or is the line blurred in some contexts?


Yeah. If you have a SaaS that has product-market fit, you are way ahead of the game.

Cash cows don’t have to be agencies, but agencies are easier to spin up than a SaaS.

In terms of nomenclature in general, productized consulting is a thing. Whether you can spin a healthy amount of recurring revenue from it depends on the SaaS product.




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