Thank you for saying this, was wondering this all along while reading the article.
They compared the information density of, what is essentially a marketing flyer or a billboard and then stated that it doesn’t convey everything: well that’s the point, an ad is meant to invoke the desire for a product in its viewer, instead of being a spec sheet.
They compared the information density of, what is essentially a marketing flyer or a billboard and then stated that it doesn’t convey everything: well that’s the point, an ad is meant to invoke the desire for a product in its viewer, instead of being a spec sheet.