What about the middle ground want of a heroin addict who loves heroin but wants pure, unadulterated, properly-dosed, controlled, trustworthy heroin from reputable, consistent vendors, accessed sanely and easily, taken quietly and unobtrusively, so they can float around and have a good time when it fits into their life?

Isn't that the dream of good technology and good internet?

People want the "next fix" internet because that's all they know. People would likely prefer a different internet if they ever had the chance to experience it.