I simply refuse to consider riding a Harley because they so obviously don't give a shit about rider safety and are behind on every piece of tech you could imagine that is standard with most other manufacturers. Sorry, I don't give a shit about the "being a badass" hog lifestyle and this contributes to why they're a dying brand.
They're really big in Australia, despite their expense and IMO objective inferiority to many other bikes. It's a combination of image and I think a certain cultural nostalgia, mostly among men in their 50s and above. I do kind of understand it as a reaction to the physical and cultural blandness and mediocrity of the very suburban Australia most of these guys inhabit.