Since they moved macOS off version 10.x (finally), "Apple's crack marketing team" left the desert (Mojave) for the Pacific coast. Unfortunately, they didn't plan the trip carefully, so they started at Big Sur with macOS 11, went north to Monterey for macOS 12, then turned around and headed back south to Ventura for macOS 13. At least those locations are in alphabetical order -- but with Ventura they seem to have painted themselves into a corner.

So will macOS 14 be further south (Carlsbad?) or back north (Eureka?) -- stay tuned...