This can be carried too far. Every business now has a director or consultant whose job is to chart the company's progress towards becoming a software business. This can have any number of effects:
1. It's not a slam dunk that software development is an asset to a business. Entire books have been written on how to keep software projects from eating your business alive. Many software businesses fail.
2. The hardware people notice that they're being treated as second class citizens, and wander away. Remember, the best leave first, including the people who fully understand how your product works.
1. It's not a slam dunk that software development is an asset to a business. Entire books have been written on how to keep software projects from eating your business alive. Many software businesses fail.
2. The hardware people notice that they're being treated as second class citizens, and wander away. Remember, the best leave first, including the people who fully understand how your product works.