The problem is EU regulators see industries impacted by Google but forget all the Google users who benefit tremendously from Google existence. It's the same with Amazon. If Amazon was based on Mars, shipped from there and never paid a penny in taxes it would still be valuable to have because cheap quality services make lives better. It's still the case of they kill several inefficient industries along the way. We would all be worse of just so French bookshop or German legacy media publisher can make money again.