Relevant here is a discussion of Google's big shift from sending you to sites into keeping you on Google controlled sites. Worth a listen: https://slate.com/podcasts/what-next-tbd/2020/08/what-went-w... (transcript available on the same page, but auto-generated and not great)

And from the same journalist, words to not use if you work at Google and are talking about your employer or its offerings. https://themarkup.org/google-the-giant/2020/08/07/google-doc...