The anti-competitiveness isn't the market isn't all GPUs, it's gaming hardware. The sole providers GPU providers for that space is just AMD and Nvidia.
Nvidia's GPP would require manufactures such as ASUS, Gigabyte, MSI, HP, Dell, etc. to have their gaming brands only use Geforce GPUs. So all the well known gaming brands such as Alienware, Vodoo, ROG, Auros and Omen would only be allowed to have Geforce. nVidia already has aggressive marketing plastering their brand across every esports competition, which is fair game, but the GPP would be a contractual obligation to not use AMD products.
Which is a perfectly reasonable and legal thing to do, even if you don't personally like it.
Nike is the exclusive clothing brand of every NBA team. American Airlines is the exclusive airline of the Dallas Cowboys. UFC fighters can only wear Reebok apparel the entire week leading up to a fight.
Heck, I worked for a company that signed an exclusive deal to only use a single server vendor.
> Heck, I worked for a company that signed an exclusive deal to only use a single server vendor.
How did that work out? Did your company secure a good rate - and/or did the vendor become complacent once they realised they didn’t have to compete anymore? Did the contract require minimum levels of improvement in server reliability and performance with each future product generation?
Nvidia's GPP would require manufactures such as ASUS, Gigabyte, MSI, HP, Dell, etc. to have their gaming brands only use Geforce GPUs. So all the well known gaming brands such as Alienware, Vodoo, ROG, Auros and Omen would only be allowed to have Geforce. nVidia already has aggressive marketing plastering their brand across every esports competition, which is fair game, but the GPP would be a contractual obligation to not use AMD products.