> This seems like a dumb move, why would MS want to get tied up in the horrors of social media when they have such a profitable empire.
First idea: Facebook's earnings over the past few years.
If this is true, it makes sense not from what MS is today but what they want to become.
Remember the I'm a Mac I'm a PC ads? MS was branded as uncool, boring and not creative and that mindset probably influenced a lot of Apple's adoption in the mobile space.
Microsoft wants to go where the money is and get the mindshare of younger generations who will have money to spend a few years down the line.
First idea: Facebook's earnings over the past few years.
If this is true, it makes sense not from what MS is today but what they want to become.
Remember the I'm a Mac I'm a PC ads? MS was branded as uncool, boring and not creative and that mindset probably influenced a lot of Apple's adoption in the mobile space.
Microsoft wants to go where the money is and get the mindshare of younger generations who will have money to spend a few years down the line.