Well, the URL contains the word "research", so I assume Zillow considers this to be a research report.
"I don’t think industry really does very much research. They come up with an idea and they try to sell it. If it was a good idea, maybe they will make money. Even if it was a bad idea, if they have good marketing people, they might still make money and we never know..."
It’s mostly based on census data. It looks pretty solid, I’ve run numbers like this before (although I was looking families with children to live near, but old people.)