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Is this actual research? Or is it just Zillow extrapolating from data they already have to drive traffic?


Well, the URL contains the word "research", so I assume Zillow considers this to be a research report.

"I don’t think industry really does very much research. They come up with an idea and they try to sell it. If it was a good idea, maybe they will make money. Even if it was a bad idea, if they have good marketing people, they might still make money and we never know..."

Héctor Garcia-Molina, 1953–2019


It’s mostly based on census data. It looks pretty solid, I’ve run numbers like this before (although I was looking families with children to live near, but old people.)




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