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That minority pays great margins one can only dream of in the masses space.


Would you pay $2000 for an iphone with a headphone jack? Because the masses are paying $1100 for an iphone. You need to beat that.


$995 gets me a Samsung, jack, sd card, pen, respectable battery...

Apple has an eco system, and gets margin on all of it. Others do not.

No need for 2k pricing.




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