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Human nature. While it may be worse in our industry, these issues can be seen in almost any organization, it's just a matter of the degree.

For an example from a totally different direction, consider something like "Kitchen Nightmares". People with a failing restaurant, who know it's failing and have gone out and solicited the help of someone who's considered good at both cooking and turning around restaurants.

And at least 50% of those people still will resist many of the changes they're asked to make even though they acknowledge that they're failing. They don't really want to change, they want him to make them successful without changing.

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That said, I'd suggest these issues are much more common in industries where measuring results is hard and where results aren't an automatic result of work put in.

"This thing will improve production on the assembly line". Great, try it on a line and see if output improves. Hard to argue with the results if it does, even if it's just 5%.

"This thing will make better code/software". We can argue about this for hours, we can trial it, and unless it's a massive leap forward it's unlikely you'll get such a clear-cut result that a person biased against it/against change will be swayed.



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