The advantage of our technical solution Talk [1] is that we provide a flexible plugin layer. The benefit is that tools like the Perspective API [2] that provide machine learning tools to augment the experience. So really, we're providing a framework for newsrooms to attach more sophisticated tooling to solve the issue from both a technological perspective and a social one.

[1]: http://coralproject.net/products/talk.html [2]: https://www.perspectiveapi.com