I would be much happier if more companies actually tried on security, competed on that vector and then bragged to high heaven about their successes. Usually when you hear a company touting it's security, it's snake oil. The companies who are actually putting forth a solid effort to compete on security, and I think Apple has a reasonable claim that they are one of these companies (even if there are nits to pick), have my blessing to brag as much as they can about it. I'm talking multimillion dollar ad campaigns touting their (actual) security advantages versus competitors. Have at it. Donald Trump style. Go wild!
Any company that "bragged to high heaven about their successes" with security are setting themselves up to fail. As the old saying goes, "pride comes before a fall".
Not saying that Apple aren't doing a good job. Just saying, bragging and actively trying to differentiate, followed by a major security flaw, is a good way to lose trust.
> Usually when you hear a company touting it's security, it's snake oil.
I guess this is part of the reason I have an aversion to companies speaking about their security. I know Apple security is very good (anyone curious can read the white paper), but most of the time corporations speak about security in a way completely detached from reality.
I would be much happier if more companies actually tried on security, competed on that vector and then bragged to high heaven about their successes. Usually when you hear a company touting it's security, it's snake oil. The companies who are actually putting forth a solid effort to compete on security, and I think Apple has a reasonable claim that they are one of these companies (even if there are nits to pick), have my blessing to brag as much as they can about it. I'm talking multimillion dollar ad campaigns touting their (actual) security advantages versus competitors. Have at it. Donald Trump style. Go wild!
edit: grammar